Building Social Business – Dr. Muhammad Yunus

Description

Building Social Business – The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs
Author: Dr. Muhammad Yunus
Publisher: The University Press Limited (UPL)
Category: Business & Economics | Social Enterprise
Language: English | Pages: 228 | Binding: Hardcover
Edition: 3rd Impression, 2013
ISBN: 9789845060110

Building Social Business Book Summary:
In Building Social Business, Nobel Peace Prize winner and microcredit pioneer Dr. Muhammad Yunus introduces a revolutionary approach to capitalism—Social Business, where the goal is not profit maximization, but solving humanity’s most urgent needs.

Unlike traditional businesses that serve shareholders, social businesses reinvest profits to further social objectives—empowering communities, reducing inequality, and addressing global challenges.

This book offers real-world case studies of multinational corporations such as Danone, BASF, Intel, Veolia, and Adidas, who have embraced the social business model. Dr. Yunus provides practical insights for launching your own social business and explains how policy and corporate culture must adapt to support this powerful economic movement.

Why Read This Building Social Business?
✔️ A visionary guide to reinventing capitalism
✔️ Real examples of global social innovation
✔️ Practical steps to launch your own social business
✔️ Ideal for changemakers, entrepreneurs, CSR professionals, and economists

Available Now at Boicart!
Discover how business can be a tool for social transformation. A must-read for anyone committed to building a more equitable and sustainable future.

Perfect for: Social entrepreneurs, development workers, business students, nonprofit leaders, and purpose-driven professionals